Introducing our new company rebrand

We’re proud to unveil our new rebrand as part of the ongoing evolution of the Wolverson X-Ray Limited brand. 

Since establishing ourselves as a leading independent supplier of innovative imaging equipment and associated healthcare products over 85 years ago, our professional profile has evolved significantly. With 2020 causing a lot of disruption and creating a lot of challenges for the healthcare industry, we thought there was no better time to turn over a new leaf and refresh our branding.

The new rebranding coincides with the company’s commitment to growth and vision for the future. This fresh new look reflects our passion for healthcare, our drive to innovate and our ability to deliver exceptional products and services.

The new company rebranding also encompasses our ethos to provide service excellence and supply the very best technically advanced medical imaging equipment.

A first look at our company rebranding

We wanted the new company rebranding to look modern, forward-thinking and innovative. The cooler blue colour palette captures our team’s calm, reliable and trustworthy nature – which perfectly reflects our long history of providing first-rate, friendly support to our customers.

Our plan to rebrand also involved putting a greater emphasis on the medical imaging equipment as well – especially on printed van stickers and brochures where quick, first impressions make all the difference.

The idea of changing the company tagline to ‘Imaging excellence’ and including images of the equipment more frequently in branded documents was to add clarity while highlighting the quality of these products. This way, customers who glance at any advertisement online or a moving van will understand what we offer and recognise that we’re the best at what we do.

With the logo design rebrand, we were keen to add a bit more depth to it and create a futuristic, avant-garde style. We found by utilising three different colours from our new brand palette, it added layers and delivered a sophisticated finish.

Throughout January and February 2021, we’ll be applying our new brand to all marketing and company collateral to ensure everything you see is of a consistently high standard. This includes our website, brochures, vans, social media profiles and email signatures.

So, make sure you follow our journey and keep your eyes peeled for more updates.

We hope you like what you see.

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